In-person fitness is a core division at FitLab, and nothing has grown more over the past few years in our industry than boutique fitness studios. However, most concepts have historically been focused on high-intensity interval training, where members move simply to sweat as much as possible.

Times are changing. Our research showed that modern consumers aren’t just looking to max out heart rate and burn calories. They want to build strong and confident physiques. Strength and aesthetic training were booming, but the market was missing a boutique fitness concept that focused on traditional weightlifting.

Enter Racked, a community-based weightlifting studio where members lift weights to drop jaws. The first location opened in Newport Beach in early 2023, with plans to scale all across the country in the near future. Our classes were so popular that we had to nearly double available class times within the first month of launch.

Building a brand from scratch is one of the perks of a startup environment, and I have loved watching the positive reception from Racked’s members. Check out more of my work at rackedstudio.com and on social.

And if you ever find yourself in Orange County, head on over and Step Into The Rack.