Freeland Spirits didn’t need me to create an incredible brand. Its charismatic leadership, distinct visual identity, rabid PNW fanbase, and counterculture attitude was more than enough.

Instead, they tapped me to assist in taking all of those undeniably powerful characteristics and develop a powerful mission, vision, and creative strategy that would make the brand more accessible to more people in more places.

We started with interviews and a discussion of Freeland’s values to get to the root of the brand. Through this process, we determined that Freeland was not in the business of inspiration, but of celebration.

The result was a manifesto, a mission statement the team was proud of, and a simple yet powerful vision that everyone could get behind. Freeland used it everywhere: investor pitch materials, national marketing campaigns, their Portland tasting room, and a highly competitive bid for space at PDX airport that they won.