I love football. Nike loves football. Nike’s customers love football. But sometimes, football loves football a little too much.

So, to launch the new Alpha Menace cleat, we decided to have a little fun and develop irreverent digital shorts with an unlikely character: the typically serious Russell Wilson.

We like to include a disclaimer that no mannequins were harmed during filming, but the tape proves otherwise.

Team: Keith Byrne (CD), Nick Sugai (ACD), Michael Dooley (AD)